The Beauty Tag

◊ This post is inspired by Lise, who did the Beauty Tag a while back ◊ 

1. Do you remember your first makeup item?
Not really. I mean it was an eyeliner, I know that for sure. But brand or where I got it; not a single clue. (No, I did not steal it from my mother; she doesn’t wear a trace of makeup, never has.)

2. Describe your perfect mascara. Have you found one that fits your specifications?
I love mascaras that give you the spider legs. But they also need to work with sensitive eyes and be cruelty free. My current MUA Eye Define Nourish & Care is close, but I’d like it to be thicker. I’d like to think the Maybelline Great Lash was all that I wanted, but a. not cruelty free and b. it’s been a long time since last I tried, could be remembering it wrong.


3. What kind of coverage do you prefer from a foundation?
Medium. Full coverage would make no sense for me, partly because of how I do my makeup (grungy, always grungy) and partly because it is true full coverage is a struggle when you’re closer to 40 than 30. Actually, I’m considering going with a light coverage. Recommendations? Preferably one that doesn’t oxidize about 10 shades like my current one. Nightmare…

4. Favourite high end brand?
I’m going to have to say Urban Decay because I’m loving both the Naked foundation and concealer. But I do want to mention that I don’t love everything they put out. I actually genuinely like budget brands, not just because they’re cheap.

5. What cosmetics brands have you always wanted to try but still haven’t?
There are no brands I dream about, but I would like to try the Too Faced Peach Perfect foundation. Might be too cheap though.

6. Favourite drugstore brand?
I have a favorite brand for different products. For eyeshadow palettes Makeup Revolution, for blushes NYX, for mascara and highlighter MUA.

7. Do you wear false lashes?
Nope. I’ve accepted my eyes are too sensitive. And anyway, it doesn’t look good on me. It looks too fake.

8. Is there any kind of makeup you can’t leave the house without?
I can leave the house fine without any makeup. But I like to wear makeup to work. And when I do wear makeup, I like to wear all of it. I can’t do the just a bit of mascara, or just bit of blush. It’s all or nothing.

9. What is your most cherished beauty product?
I don’t think I have one. They’re consumables, what’s there to cherish? 

10. How often do you shop for makeup? Do you like to pick up an item here and there, or get lots of goodies at once?
I always intend to do one big shop a month. Or, the aim is always to not get that many things, just a few necessary bits. This is rarely the case. It’s more like…3–4 times a month. And far from all of it is “necessary”. (Necessary: products I’ve run out of, not products I can’t live without. But I can’t even stick to that; I tend to have multiple foundations, blushes, mascaras, etc. Which is fine! If that’s what you want, but I don’t want a lot of things. Something I seem to forget soon as I enter a store.)

11. Do you have a “beauty budget” or do you spend freely?
I do have a budget, but I’m not great at sticking to it. And that’s with quite a sizable budget too, considering my income. I’m working on it.

12. Do you utilize coupons, reward cards and sales when you shop for cosmetics?
Yes, yes I do. Most recently, I used the Body Shop 3 for 2 deal, bought me three Camomile Cleansing Butters. Yup.

I don’t necessarily think that deals and rewards actually saves me any money. Because I’ve noted that deals always end with getting one more product than planned, i.e. in the end spending more than planned. Except for Superdrug offers, that’s always a case of me going to the till and being told I can have one more of a certain item because it’s free based on the other products already in my basket. Superdrug has the best deals.

13. What type of product do you buy the most of?
As in what, over a period of time or what product I end up having hordes of, or what type product I run out of often? I have hordes of eyeshadows, but that’s the nature of eyeshadows I feel.

14. Is there a brand you absolutely can’t stand?
There are lots of brands I can’t stand. Brands whose design is cluttered, brands that genuinely make shitty products, brands that test on animals, brands that treat their employees badly. Give me enough time and I’ll have a reason to hate all brands, and that’s the day I’ll stop buying makeup. Can’t be too long now.

But let’s name a few I wouldn’t buy from even if they were cruelty free: Rimmel, Revolon, Bourjois, Max Factor, YSL, Lancome, Estee Lauder (can’t even be bothered with the spelling, that’s the level of dislike). Because ugly. Because there are other brands. Because boring.

15. Do you avoid certain ingredients in cosmetics, like parabens or sulfates?
I do try to avoid PFOS, and products for hair where alcohol is listed as one of the first ingredients, and I do sometimes try to steer clear of silicone. But I’m not consistent when it comes to this either. I’m consistently inconsistent. Depends on my mood and if I can be bothered to read the label.

16. Do you have a favorite place to shop for makeup?
Not really, I like to spread it evenly between Superdrug, Boots, Lyko, Eleven and H&M.

17. Do you like trying new skin care products or do you keep a certain routine?
I do have a routine, but I do also like to try new things.

18. Favourite bath and body brand?
Had to go to the bathroom to check. I don’t seem to have one. I’ve got approx 1-2 products from Lush, the Body Shop, Apoliva and ACO. I clearly like them equally.

19. If you could only buy from one brand, which brand would you choose?
Are we talking skincare or or we talking makeup? If makeup, I’d probably go with NYX actually. If skincare, Paula’s Choice. Provided unlimited budget obvs. I dream of being a ACO person tho. It would mean being a true minimalist. (Not yet accepted the fact that I’m not a minimalist.)

20. What brand do you think has the best packaging?
As in packaging that works the best or that I like to look at? I like Sleek, because is sleek, and v. black. But I want to mention one packaging I think is highly functional I’d say this one:


I like it plain, simple, not a lot of fuzz, not a lot of color. Which is part of the reason budget brands appeal to me…anything that looks like it was designed by IKEA, that’s what I like.

Few examples of actual real-life favorite packaging:


I like dark bottles, vegan label a plus, the simplicity and clarity of Lush packaging and I’m a sucker for anything with drawn on florals. Least favorite: swirly type, cluttered, stereotypically feminine and photos. Hate photos.

21. Which celebrity always has great makeup?
Gwen Stephanie…?
I’d say Marilyn Manson but he doesn’t always wear makeup. Unfortunately.

When it comes to makeup I’m far more impressed with YouTubers than celebrities. I do like Beth Ditto’s makeup, but she doesn’t always have great makeup, as in, there are pictures of her when she’s a sweaty mess, which, by the way, I don’t think is wrong at all.

22. Do you belong to any online makeup communities?

23. 5 Favourite beauty gurus:
I’m just going to say one: itslikelymakeup.

She’s a beauty guru, right?

24. Do you like multi-functional products like lip and cheek stains?
Nah, but I do use regular products as multi-functional products.

25. Are you clumsy in putting on makeup?
Is it just me or is this sentence..a but wonky? I do tend to get mascara on my upper lid, and sometimes I get to work and find a sprinkling of eyeshadow fallout on my cheeks. (Not to worry, I have a brush in my makeup bag for this very reason.) But that is also a case of me putting on my makeup without contacts in and being half blind.

What I am more than clumsy is forgetful and in possession of a oh well whatever attitude. This morning, for example, I was going to put some cream around my eyes. Reach for a tube, start to squeeze content out stare at it in confusion; that ain’t no eye cream!? It was the serum, same brand, only slightly larger tube. Didn’t want to waste it, figured it’d do just this one time. But let me tell you NO, IT WON’T. A serum does in no way have the hydration my eye area needs.

Topped that off with my most drying concealer. It’s a good fucking day today. But then it’s right in line with the rest of this miserable week. Jag orkar fan inte mer…

26. Do you use makeup base/primer for the eyes?
YES. I am oily of complexion and I need it. Both type primers were game-changes for me; I was walking around with foundation and eyeshadow barely hanging on to my skin for years, thank god for primers!

27. How many hair products do you use on a typical day?
On a typical day, none. On days when I wash my hair, I use shampoo, 2 types of conditioner, a root product, a hair oil and heat protection. I do sometimes use dry shampoo and sometimes hair spray, but not often.

28. What do you apply first, concealer or foundation?
Concealer. I hear it’s wrong but I’ve tried it the other way around, didn’t like it.

29. Would you ever consider taking makeup classes?
The short answer is no. I mean could, but to do my own makeup? Hardly necessary.

30. What do you love about makeup?
That it can make me look even more unapproachable and angry.


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